There are many different strategies when it comes to increasing your Google rankings for certain keywords. Besides building you a search-engine friendly website and providing you with informative content, we also engage in link building and it’s a vital part of Julie Katz Inc’s arsenal of tactics.
Throughout the years with the many different animal updates to Google (Hummingbird, Panda, Penguin) many SEO companies have been fearful of building links. Simply because they didn’t know if building a link on a website would hurt or harm their rankings. But the truth of the matter is despite how many times Google updates their algorithm they still love back links from high-quality domains. But everything comes with a price.
Should You Invest in Paid Link Building For SEO?
Sometimes when you want to boost your rankings and increase your organic search visibility having a link on a good domain may cost you money. After careful consideration, we at Julie Katz Inc believe that there are certain websites where it’s worth purchasing to earn a link back to your site. We are not talking about spam sites but rather local directories and websites that have over the years been in good favor with Google.
The first website is www.botw.org otherwise known as “Best Of The Web.” Through the years Google has trusted “Best of The Web” as a source for links. This website directory is different than most because it relies on humans to provide quality reviews for goods and services from companies listed. Because of the human element, Google does not consider this website spam. It also has a good domain authority based on AHREFs and Moz. If you purchase a link on “Best of The Web” you can be sure that Google will not penalize you and if placed in a relevant category page your referral traffic will increase as well as your rankings within Google.
The second website is www.long-island-portal.com. This is a hyper local online directory that caters specifically to people on Long Island. Although there is an option to add your link to this website for free, when you purchase a space on this website there is much more opportunities. For example, you are able to write a description about your business setting yourself apart from your competition as well as allowing you to write content with relevant keywords that will organically help you in search engines.
Our goal at Julie Katz Inc is to offer this opportunity to all of our clients of creating a link building budget. According to SEOMoz in their 2014 Link Building survey, the average amount clients spent per month for link building was roughly $10,000. We are not asking you for that. These two websites cost $300 a year ($200 for “Best Of The Web” and $100 for Long Island Portal). The purchasing of links on these website will boost your Google rankings making you visible to thousands of potential customers. If you successfully convert just ONE customer, you will make all your money that you invested in your link building campaign.